TOURISM
The JCU Tourism Program has been recognised by the World Tourism Organisation as an elite tourism education provider since 1993. Tourism is located within the School of Business. The School publishes Australia’s leading international tourism journal, The Journal of Tourism Studies, and is a focus for tourism research in four national co-operative research centres.
The School aims to produce graduates who have the following skills and qualities: specific working skills and knowledge (e.g. familiarity with current industry and practices); professional learning skills (e.g. knowing how to approach new problems); and interpersonal skills (e.g. ability to work with others).
Postgraduate tourism studies offered in the School include Graduate Diploma of Tourism, a one year program on a full-time basis. Graduate Diploma of Tourism students will undertake individual or group industry-based projects in an area of interest, as well as completing specified subjects. Original data collection is not normally expected.
Master of Tourism by coursework, a one year program on a full year basis. Students in the Master of Tourism by coursework, general stream, will prepare a report which should be a maximum of 70-80 A4 pages, based on independent research in an area of interest in tourism as well as completing the specified subjects.
The Master of Tourism includes a general stream as well as specialisation in Ecotourism. Students in the Master of Tourism ecotourism stream will complete the specified subjects as well as undertaking a report focusing on ecotourism issues.
Additionally, there is a Master of Administration (Tourism) which is a thesis-only based research degree and a PhD by thesis program.
GRADUATE DIPLOMA OF TOURISM
Schedule I
| TO5002:03 | Introduction to Tourism and the Environment |
| TO5013:06 | Graduate Diploma Research Project |
| TO5015:03 | Research Methods |
| TO5016:03 | Tourism and Customer Behaviour Management |
Schedule II
| TO5022:03 | Tourism Marketing |
| TO5023:03 | Hotel Management |
| TO5025:03 | Ecotourism and Wildlife Tourism Management |
| TO5026:03 | Ecologically Sustainable Tourism Planning and Management |
| TO5029:03 | International Tourism and Transportation |
| or | |
| Language studies at the appropriate level as approved by the Head of School — full year counts as one elective. | |
MASTER OF TOURISM
1. Coursework Requirements for General Degree in the Field of Tourism Studies
A candidate will complete a minimum of 24 units, comprising 9 units from Schedule I, at least 6 units from Schedule II and the remainder from Schedule III. Students should undertake three 3 unit subjects in Semester 1 and two 3 unit subjects in Semester 2.
Schedule I
| TO6030:09 | Masters Coursework Project |
Schedule II
| BU4052:03 | Advanced Business Issues |
| BU4053:03 | Managing the Research Practice Interface |
| TO6002:03 | Introduction to Tourism and the Environment |
| TO6006:03 | Tourist Behaviour Management |
| TO6007:03 | International Tourism |
Schedule III
| TO6022:03 | Tourism Marketing |
| TO6023:03 | Hotel Management |
| TO6025:03 | Ecotourism and Wildlife Tourism Management (Townsville) |
| TO6026:03 | Ecologically Sustainable Tourism Planning and Management (Townsville) |
| TO6031:03 | Tourism Issues in Developing Countries (Cairns) |
| TO6032:03 | Tourism Transport and Technology |
| TO6033:03 | Australian Ecotourism and Wildlife Tourism Management (Cairns) |
| TO6037:03 | Tourism Policy and Planning (Townsville) |
| TO6039:03 | Regional Tourism Planning (Cairns) |
| TO6042:06 | Conference and Events Management |
| and advanced subjects approved by the Head of School | |
2. Coursework Requirements for Degree with Specialisation in the Field of Ecotourism
A candidate will complete a minimum of 24 units, comprising 18 units from Schedule IV and 6 units from Schedule V.
Schedule IV
| TO6002:03 | Introduction to Tourism and the Environment |
| TO6040:09 | Master of Tourism (Ecotourism) Coursework Project |
| TO6025:03 | Ecotourism and Wildlife Tourism Management |
| or | |
| TO6026:03 | Ecologically Sustainable Tourism Planning and Management |
| or | |
| TO6035:03 | Special Project 1 (Townsville) |
| or | |
| TO6036:03 | Special Project 2 (Townsville) |
Schedule V
| TO6006:03 | Tourist and Customer Behaviour Management |
| TO6007:03 | International Tourism |
| TO6022:03 | Tourism Marketing |
| TO6023:03 | Hotel Management |
| TO6025:03 | Ecotourism and Wildlife Tourism Management (Townsville) |
| TO6026:03 | Ecologically Sustainable Tourism Planning and Management (Townsville) |
| TO6031:03 | Tourism Issues in Developing Countries (Cairns) |
| TO6032:03 | Tourism Transport and Technology |
| TO6033:03 | Australian Ecotourism and Wildlife Tourism Management (Cairns) |
| TO6037:03 | Tourism Policy and Planning (Townsville) |
| TO6039:03 | Regional Tourism Planning (Cairns) |
| TO6042:06 | Conference and Events Management |
| and advanced subjects approved by the Head of School. | |