James Cook University Subject Handbook - 2003

BU4052:03

Advanced Business Issues

Townsville, Cairns HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 2.

Available to level 4 Tourism, Business, Management, Marketing and Human Resource Management Honours and MTourism students.

Staff: Dr G Moscardo (Townsville campus).

An advanced analysis of current business issues.

Learning Objectives:

  1. develop an advanced understanding of the key current issues in the tourism, management, marketing and/or human resource management fields;
  2. develop high level skills in presentation of seminars;
  3. develop high level skills in analysis of complex tourism, management, marketing and/or human resource management problems.

Assessment by presentation of nine seminars (30%); report on current issues (40%); examination (30%).