TO6039:03
Regional Tourism Planning
| Cairns | HECS Band 2 |
26 hours lectures, 12 hours practicals. Semester 2.
Available to Master of Tourism students.
Staff: Dr H Zeppel.
The focus of this subject is the analysis of well-defined tourism regions in terms of planning, development and management. The subject will cover definitions of tourism regions and highlight the methods, purposes and products of regional tourism planning studies. The role of local tourist authorities, government and the community will be considered. Case studies will be used to provide insight into current strategies and approaches to regional tourism planning. Analyses of several regions will be undertaken to reveal alternate strategies and styles of planning for regional tourism operations.
Learning Objectives:
- to increase student understanding of the importance of regional tourism planning;
- to allow students to understand and critically assess government and industry roles and the responsibilities in regional tourism planning;
- to identify key stakeholders involved in regional tourism planning and policy-making, with particular reference to Australia;
- for students to be familiar with the planning methods and models needed to produce a comprehensive regional tourism plan;
- to provide students with practice in integrating regional analyses into planning and development for tourism.
Assessment by a project on tourism planning, essay reviewing, a regional tourism plan and tutorial presentation.