James Cook University Subject Handbook - 2003

Bachelor of Tourism Management – Bachelor of Marketing

Townsville, Cairns

level 1

Not fewer than 24 nor more than 30 level 1 units which must include the following:
BU1000:03 Business Communication and Information Technology
BU1010:03 Business Statistics
CO1101:03 Accounting for Decision Making
MG1702:03 Marketing Management
MG1731:03 Principles of Management
TO1002:03 The Australian Tourism Product
TO1005:03 Introduction to Tourism
Not fewer than 3 nor more than 9 level 1 units other than the above.

level 2

Not fewer than 24 level 2 units which must include the following:
At least 12 level 2 tourism units including:
TO2000:03 Tourism and the Environment
TO2006:03 Tourist and Customer Behaviour Management
TO2007:03 International Tourism
TO2015:03 Research Methods
and  
At least 9 level 2 management units including:
MG2704:03 Consumer Behaviour
MG2705:03 Marketing Communications

level 3 and 4

A total of 48 units comprised of:
At least 18 level 3 tourism units including:
TO3022:03 Tourism Marketing
At least 18 level 3 management units including:
MG3716:03 International Marketing
MG3761:03 Services Marketing
MG3774:03 Strategic Management
Plus
An additional 12 units of subjects.

Honours in Tourism Management

24 units of specified honours subjects.