MG1702:03
Marketing Management
| Townsville, Cairns | HECS Band 2 |
26 hours lectures, 12 hours tutorials. Semester 2.
The subject focuses on the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution and promotion. The subject highlights the need for the marketing mix to fit with the requirements of consumers.
Learning Objectives:
- marketing’s role in society;
- how to find target market opportunities with segmenting markets;
- how to evaluate opportunities in changing environments;
- how to obtain information for marketing;
- how to understand what the customer wants;
- the 4 ‘p’s of price, product, promotion and place;
- the marketing planning process;
- management of the marketing process.
Assessment to be advised.