TO3022:03
Tourism Marketing
| Townsville, Cairns, Sydney | HECS Band 2 |
26 hours lectures, 12 hours practicals. Semester 1.
Staff: Dr L Murphy (Townsville campus); Mr C Ware (Cairns campus).
This subject addresses applications of marketing research methods for tourism. The unique issues associated with services and tourism marketing are identified and discussed.
Learning Objectives:
- to supplement basic marketing knowledge by focussing on problems and strategies specific to service organisations, tourism in particular;
- to examine the uniqueness of the tourism industry marketing environment, its problems and strategies to overcome these difficulties;
- to develop skills in marketing report preparation.
Assessment to be advised.