MG2705:03
Marketing Communications
| Townsville, Cairns, Sydney, Melbourne | HECS Band 2 |
26 hours lectures, 12 hours tutorials. Semester 2.
Staff: R Gunesh (Cairns campus).
The subject deals with the concept, practice and environment of integrated marketing communications, including in-depth consideration of each part of the promotion mix.
Learning Objectives:
- to enable students to communicate with a range of internal and external audiences in oral and written format;
- to understand the fundamentals of promotion and integrated marketing information;
- to recognise the elements of effective visual communications;
- to examine face-to-face communication in the marketing context;
- to understand media advertising;
- to examine the ever-growing practice of sales promotion;
- to consider other supportive tools of marketing communication.
Assessment to be advised.