James Cook University Subject Handbook - 2000

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GA3121:03

Graphic Design Major Study 4

Townsville

Prerequisites: GA2211 GA2221
Inadmissable Subject Combination: GA3112 GA3122 VA2181 VA2191 VA2192 VA3190

13 lectures, 13 tutorials, 39 hours practicals. First semester.

Staff: Mr J Weyand.

This is the fourth semester of a six semester advanced program for students studying Graphic Design. Students will continue to develop an understanding of both the design and production aspects of creative project development, whilst working towards developing a distinctive, yet flexible personal style. Emphasis is placed on refining conceptual and creative proficiency in conjunction with technical skills relative to the studio and commercial environment. Design activities range from concept development, production of story boards, visuals and presentation visuals for client approval, through to final production of the work. Client liaison and communication issues are examined in depth, as well as project presentation and workflow management techniques. Areas covered include pricing, quoting and estimating, dealing with printers, suppliers, bureaus and internet service providers. Design, artwork and production methods are examined according to the relevant production mode. Troubleshooting, pricing and time management issues are investigated.

Learning Objectives:

  1. identify appropriate delivery modes for visual communications tasks;
  2. formulate focused design solutions for given communications problems;
  3. ensure design solutions are practicable within the constraints of the chosen media;
  4. design and produce documents suitable for production utilising the chosen media;
  5. demonstrate a sound understanding of traditional and digital pre-press production processes;
  6. demonstrate a sound understanding of production requirements related to screen based media;
  7. utilise available computer software and information resources for creative, research and technical purposes;
  8. build analytical and critical skills related to design practice;
  9. analyse and correct basic production related problems;
  10. liaise with production and technical staff.

Assessment by four practical assignments (80%); tutorial presentation (20%). Attendance of less than 80% at practical workshops will render students ineligible for assessment unless prior written approval has been obtained from the lecturer, academic adviser or Head of College.

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