GA2221:03
Graphic Design Major Study 2
Townsville
Prerequisites: GA2110 GA2120
Inadmissable Subject Combination: GA2112 GA2131 GA2212 GA2221 VA1181 VA1182 VA2181 VA2191 VA2192
13 lectures, 13 tutorials, 52 hours practicals. Second semester.
Staff: Mr J Weyand.
An introduction to graphic design theory and practice. This is the second unit of a six semester advanced program for students studying Graphic Design. Students enrolled in this subject will undertake a series of lectures, tutorials and structured practical exercises designed to encourage investigation and experimentation with a broad range of visual communication techniques and design focussed technologies. Emphasis will be given to the development of an analytical approach to creative problem solving founded on a sound understanding of the relevant production processes. Students will continue to be introduced to skills and concepts underpinning the professional practice of Graphic Design — further building upon their pre-established foundation level understanding of core design activities. Production techniques and associated business practices will be examined in lectures and tutorials. Studies will include: applied typography; design for screen based, multimedia and Internet applications; marketing and advertising design; trade, exhibition and museum display; copywriting and text production; study of physical materials utilised in the design environment; studio management and structures; working with limited colour and full colour options; technology and the future of graphic design; the pre-press process, from concept to camera ready artwork.
Learning Objectives:
- become familiar with the diversity of communication pathways available to the graphic designer;
- understand the need for effective visual and communication design and select appropriate production techniques to meet communication objectives;
- develop an understanding of the communication issues relating to a variety of media, including digital and conventional processes;
- apply appropriate and creative design solutions to given problems and follow these solutions through several production phases in a manner suited to the selected production process;
- develop a familiarity with conventional, multimedia and self directed design research methodologies;
- utilise available computer software and Internet information resources at a basic level for creative, research and technical purposes.
Assessment by tutorial presentation (20%); four practical assignments (80%). Attendance of less than 80% at practical workshops will render students ineligible for assessment unless prior written approval has been obtained from the lecturer, academic adviser or Head of College.
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