GA3112:03
Applied Illustration Major Study 3
Townsville
Prerequisites: GA2212 GA2222
Inadmissable Subject Combination: VA3190
13 lectures, 52 hours practicals. First semester.
Staff: Mr R Preston.
This subject will be based upon investigative research skills and will centre around proposal based work. A series of theoretical and practical workshops will be conducted relevant to proposals. Photorealist gouache rendering will be a major component. Other topics that will be explored will be: costing, client liaison, the relationship between illustration, graphic design and photography, digital printing, marketing strategies, advertising, production, planning, awareness of organisations and affiliates, generating and executing industry standard/professional images.
Learning Objectives:
- acquire essential self directed research skills;
- develop a highly personal and imaginative individual vision;
- produce high quality professional work;
- awareness of industry standards/practices, changing nature of illustration;
- develop a broad understanding of print processes and production and be confident in client liaison;
- acquire a working knowledge of relevant organisations and affiliates relevant to illustration (including suppliers);
- demonstrate an ability to cost work and develop an awareness of the economic and social constraints that determine the content of illustration;
- develop an appreciation of the world of commerce.
Assessment by end of year examination (20%); three practical assignments (60%); visual journal (20%). Attendance of 80% at practical workshops is required to pass this subject unless prior arrangement has been made with the lecturer, academic adviser or Head of College.
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