GA2211:03
Graphic Design Major Study 1
Townsville
Prerequisites: GA2110 GA2120
Inadmissable Subject Combination: GA2112 GA2131 GA2212 GA2221 VA1181 VA1182 VA2181 VA2191 VA2192
13 lectures, 13 tutorials, 52 hours practicals. Second semester.
Staff: Mr I White.
An introduction to graphic design theory and practice. This is the first unit of a six semester advanced program for students studying Graphic Design. Students enrolled in this subject will undertake a series of lectures, tutorials and practical exercises designed to develop a broad understanding of the function, philosophy and role of Graphic Design in contemporary society. Emphasis is placed on the practical application of research and investigative activities through exercises designed to utilise a variety of design solutions. Students will develop expertise in a range of design related skills and technologies and will examine several concept building techniques that underpin the professional practice of Graphic Design — thus extending their foundation level understanding of core design related activities. Structured practical exercises will introduce students to fundamental aspects of: applied typography; pre-press production processes; corporate identity and image development; illustration and visualisation skills; computer graphics and communications technologies; packaging and graphic design for three dimensional applications; single and limited colour design; communication graphics.
A key aspect of this subject will be the elaboration of a systematic approach to creative problem solving and concept development, with specific regard to the visual and graphic arts, encompassing such processes as semiotic analysis, design synectics, lateral thinking and brainstorming. Students will be encouraged to observe and participate in regional, national and international discussions in appropriate graphic design related electronic news and discussion groups and will develop an awareness of the growing hypermedia application of graphic design practice.
Learning Objectives:
- become familiar with innovative and self directed design research methodologies;
- apply appropriate and creative design solutions to given problems and follow these solutions through several production phases in a manner suited to the selected production process;
- demonstrate a basic understanding of traditional and digital pre-press processes and apply this knowledge in the formulation of design work;
- utilise available computer software and information resources at a basic level for creative, research and technical purposes;
- develop a range of analytical and critical skills related to design practice;
- produce effective, limited colour graphical symbols, icons and logos.
Assessment by tutorial presentation (20%); three practical assignments (60%); semester examination (20%). Attendance of less than 80% at practical workshops will render students ineligible for assessment unless prior written approval has been obtained from the lecturer, academic adviser or Head of College.
[Contents]