James Cook University Subject Handbook - 2000

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GA3231:03

Graphic Design Major Study 5

Townsville

Prerequisites: GA3111 GA3121
Inadmissable Subject Combination: GA3232 GA3242 VA2191 VA2192 VA3190

13 lectures, 13 tutorials, 39 hours practicals. Second semester.

Staff: Mr J Weyand.

An introduction to graphic design theory and practice. This is the fifth semester of a six semester advanced program for students studying Graphic Design. Students enrolled in this subject will undertake a series of lectures, tutorials and practical problem solving exercises designed to extend their understanding of graphic design and visual communications practice. Students will undertake a range of advanced projects designed to extend their conceptual and practical skills to a level of proficiency and autonomy appropriate for commercial application in a range of appropriate media. Conceptual and experimental approaches will continue to be emphasised.

Learning Objectives:

  1. demonstrate a familiarity with innovative and self directed design research methodologies;
  2. demonstrate a basic understanding of traditional and digital visual communications processes;
  3. apply appropriate and creative design solutions to given problems and follow these solutions through several production phases in a manner suited to the selected production process;
  4. utilise available computer software and information resources at an advanced level for creative, research and technical purposes;
  5. demonstrate a range of analytical and critical skills related to communication design practice;
  6. commence production of a folio of work suitable for presentation to prospective employers and clients;
  7. develop an understanding of the legal, financial, moral and philosophical aspects of the graphic design profession;
  8. develop an understanding of business and task management issues.

Assessment by tutorial presentation (20%); three practical assignments (60%); semester examination (20%). Attendance of less than 80% at practical workshops will render students ineligible for assessment unless prior written approval has been obtained from the lecturer, academic adviser or Head of College.


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