James Cook University Subject Handbook - 2024

TO5103 - Global Destinations and Competitiveness

Subject Description

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to maximise the positive contributions of tourism to destination communities in an increasingly dynamic global tourism sector. This subject focuses on the roles and responsibilities of destination management organisations within communities. In particular, this subject builds on and considers fundamental and advanced topics in destination marketing, policy and planning.

Learning Outcomes

• critically analyse and evaluate approaches to destination management
• assess and consider tourism's contribution to destination community well-being
• develop a destination management plan

Subject Assessment

• Oral > Presentation 1 - (25%) - Individual
• Written > Case report 1 - (35%) - Individual
• Written > Client report 1 - (40%) - Group

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities