James Cook University Subject Handbook - 2024

TO3052 - Experience Design for Tourism Hospitality and Events

Subject Description

This subject will review the rise of the experience economy and identify the core dimensions and concepts of visitor/guest experience design and management. It will introduce students to key experience design and management frameworks and principles for application to a range of experiences offered in Tourism, Hospitality and Events. Students will practice using these principles to design effective and sustainable experiences. There will also be a focus on building a repertoire of skills to use data to inform and evaluate change in experience design and management.

Learning Outcomes

• design sustainable and effective tourism, hospitality and events experience based on core concepts and existing frameworks
• analyse research evaluating experience design across a range of industry sectors
• critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement and management

Subject Assessment

• Oral > Presentation 1 - (20%) - Individual
• Written > Project plan - (50%) - Individual
• Written > Research report - (30%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

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