James Cook University Subject Handbook - 2024

LB5233 - Innovation and Entrepreneurship

Subject Description

This subject explores the concept that for innovation to be successful in the modern world organisations need to be environmentally, socially and economically sustainable. It also links the firm's innovation process with the overall strategy of the business. Many organisations seem to behave in the market as if they have 'no choice'. Organisations react to competitive business pressures rather than explore creative ways to move their organisations forward. In this subject, we also explore why creativity has been suppressed from management activities and come to understand that it is acceptable to be a 'little different' with our thinking.

Learning Outcomes

• critically evaluate sources of information and assistance that may help with the development of new business ideas
• appraise the driving forces behind creating and building value in new enterprises
• critically evaluate the process of successful strategic innovation in contemporary firms

Subject Assessment

• Oral > Presentation 1 - (15%) - Group
• Written > Proposal - (20%) - Individual
• Written > Reflection/reflective task 1 - (30%) - Individual
• Written > Critical Analysis - (35%) - Group

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  LB5207

Availabilities