James Cook University Subject Handbook - 2024

BX3173 - Innovation Driven Entrepreneurship

Subject Description

Innovation driven entrepreneurship explores strategy and entrepreneurship presenting these integrated areas in a theoretical, applied and experiential manner based on key themes. These include mainstream and social entrepreneurship identifying commonalities and differences between each category. Moving between strategy and operations it illustrates the links between the two areas and explains how both are necessary for entrepreneurial success. The subject achieves this through discussion of the agile design methodology in customer development and the lean venture with analysis of numerous theoretical and empirical examples in developing a competitive business.

Learning Outcomes

• explain the nature of entrepreneurship and its importance economically and socially in an international, national & regional context
• identify the types of entrepreneurs and their activities; traditional & social; ethnic & indigenous
• analyse the role played between innovation and entrepreneurial activity to sustain a viable business
• develop strategic entrepreneurial skills by identifying and analysing opportunities demonstrating feasibility
• explain and examine functions of a business model and demonstrate the skills in developing a viable model to exploit entrepreneurial opportunity

Subject Assessment

• Written > Case study analysis - (25%) - Individual
• Written > Project report - (40%) - Group
• PART 1: Innovation Proposal (20%) PART 2: Elevator Pitch (15%) - (35%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  MG3735 MG3713 BX3072 BX3073

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