James Cook University Subject Handbook - 2024

BX2016 - Data Analytics and Business Modelling

Subject Description

Businesses typically collect large volumes of data. However, data is often meaningless until it is analysed for trends, patterns and relationships. It then becomes useful information. In this subject, students apply business modelling and spreadsheet skills to create decision models to analyse business data. Business simulations are used to relate the importance of creating value from business data to support decision making.

Learning Outcomes

• employ decision models to examine, analyse and solve business decision problems
• relate principles of modelling to investigate business issues
• apply spreadsheet modelling skills to create decision models

Subject Assessment

• Written > Examination (centrally administered) - (55%) - Individual
• Written > Test/Quiz 1 - (15%) - Individual
• Performance/Practice/Product > Simulation activity - (30%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  BU2006 CO2815 CO3105

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