James Cook University Subject Handbook - 2023
For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.
TO5103 - Global Destinations and Competitiveness
| Credit points: | 03 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
Subject Description
- A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to maximise the positive contributions of tourism to destination communities in an increasingly dynamic global tourism sector. This subject focuses on the roles and responsibilities of destination management organisations within communities. In particular, this subject builds on and considers fundamental and advanced topics in destination marketing, policy and planning.
Learning Outcomes
- critically analyse and evaluate approaches to destination management
- assess and consider tourism's contribution to destination community well-being
- develop a destination management plan
Subject Assessment
- Oral > Presentation 1 - (25%) - Individual
- Written > Case report 1 - (35%) - Individual
- Written > Client report 1 - (40%) - Group
Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.
Availabilities
JCU Brisbane, Trimester 2, Internal | |
| Census date: | Thursday, 22 Jun 2023 |
| Study Period Dates: | Monday, 29 May 2023 to Saturday, 26 Aug 2023 |
| Coordinator(s): | Professor Gianna Moscardo |
| Lecturer(s): | MS Julija Ovnic |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Singapore, Study Period 51, Internal | |
| Census date: | Thursday, 06 Apr 2023 |
| Study Period Dates: | Monday, 13 Mar 2023 to Friday, 16 Jun 2023 |
| Coordinator(s): | DR Zilmiyah Kamble Professor Gianna Moscardo |
| Lecturer(s): | DR John Ng |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|