James Cook University Subject Handbook - 2023

TO2051 - Innovation for Tourism, Hospitality and Events Futures

Subject Description

Improving the performance of tourism, hospitality and events (THE) requires an understanding of these sectors as a system and the pressures on these systems. One critical pathway to this is through systems analysis and the ability to generate and use futures scenarios to improve business and government strategy in the THE sectors. This subject will examine the key features of THE systems and the current and predicted forces that will impact on them, specifically in the areas of changing technologies, changing market demand, changing political, social and cultural dimensions of tourism practice and environmental issues and limitations. The subject will also cover futures scenario building methods and demonstrate how future scenarios can be used to improve THE planning and management.

Learning Outcomes

• compare and contrast the systems and pressures impacting on the tourism, hospitality and events (THE) industry
• use big data to describe impacts and assess trends for sustainable growth initiatives in the tourism, hospitality and events (THE) industry
• use futures scenario techniques to improve tourism, hospitality and event planning and management

Subject Assessment

• Written > Research report - (60%) - Individual
• Written > Workbook - (40%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities