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James Cook University Subject Handbook - 2023

For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.

BX3193 - Hospitality Operations Management

Credit points:03
Year:2023
Student Contribution Band:Band 4
Prerequisites:18 CP OF BU OR BX SUBJECTS
Administered by:College of Business, Law & Governance

Subject Description

    Tourism and hospitality operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such components as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourism and hospitality experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism and hospitality operation within a sustainable tropical tourism context.

Learning Outcomes

  • analyse the process and challenges associated with the development of hospitality management plans and strategies
  • appraise the multidimensional nature of hospitality competitiveness
  • critically examine the role and importance of hospitality management and marketing organisations in the sustainable development of competitive destinations

Subject Assessment

  • Written > Project report - (50%) - Individual
  • ePoster 20%, Report 15%, Peer Evaluation 15% - (50%) - Group & Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities

JCU Brisbane, Trimester 1, Internal

Census date:Thursday, 09 Mar 2023
Study Period Dates:Monday, 13 Feb 2023 to Saturday, 13 May 2023
Coordinator(s):
DR Jenny Panchal
Lecturer(s):
MS Julija Ovnic
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 20 Hours - Lectures
  • 10 Hours - Tutorials - Synthesising sessions
  • 10 Hours - Online activity - Recordings, online activities & self-directed learning

JCU Brisbane, Trimester 3, Internal

Census date:Thursday, 05 Oct 2023
Study Period Dates:Monday, 11 Sep 2023 to Saturday, 09 Dec 2023
Coordinator(s):
DR Jenny Panchal
Lecturer(s):
MS Julija Ovnic
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 20 Hours - Lectures
  • 10 Hours - Tutorials - Synthesising sessions
  • 10 Hours - Online activity - Recordings, online activities & self-directed learning

JCU Singapore, Study Period 51, Internal

Census date:Thursday, 06 Apr 2023
Study Period Dates:Monday, 13 Mar 2023 to Friday, 16 Jun 2023
Coordinator(s):
DR Zilmiyah Kamble
Lecturer(s):
MS Virginia Wu
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 20 Hours - Lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 Hours - Tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU

JCU Singapore, Study Period 53, Internal

Census date:Thursday, 30 Nov 2023
Study Period Dates:Monday, 06 Nov 2023 to Saturday, 27 Jan 2024
Coordinator(s):
DR Zilmiyah Kamble
Lecturer(s):
MR Revi Nair
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 20 Hours - Lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 Hours - Tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU

Townsville Bebegu Yumba, Trimester 2, External

Census date:Thursday, 22 Jun 2023
Study Period Dates:Monday, 29 May 2023 to Saturday, 26 Aug 2023
Coordinator(s):
DR Jenny Panchal
Lecturer(s):
DR Jenny Panchal
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 30 Hours - Online activity - Recordings, online activities and self-directed learning
  • 10 Hours - Online Tutorials - Online Collaborate Sessions
Method of delivery:WWW - LearnJCU