James Cook University Subject Handbook - 2022
For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.
TO3052 - Experience Design for Tourism Hospitality and Events
| Credit points: | 03 |
| Year: | 2022 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance (pre 2023 PCS) |
Subject Description
- This subject will review the rise of the experience economy and identify the core dimensions and concepts of visitor/guest experience design and management. It will introduce students to key experience design and management frameworks and principles for application to a range of experiences offered in Tourism, Hospitality and Events. Students will practice using these principles to design effective and sustainable experiences. There will also be a focus on building a repertoire of skills to use data to inform and evaluate change in experience design and management.
Learning Outcomes
- design sustainable and effective tourism, hospitality and events experience based on core concepts and existing frameworks
- analyse research evaluating experience design across a range of industry sectors
- critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement and management
Subject Assessment
- Oral > Presentation 1 - (20%) - Individual
- Written > Project plan - (50%) - Individual
- Written > Research report - (30%) - Individual
Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.
Availabilities
JCU Brisbane, Trimester 1, Internal | |
| Census date: | Thursday, 10 Mar 2022 |
| Study Period Dates: | Monday, 14 Feb 2022 to Saturday, 14 May 2022 |
| Coordinator(s): | Professor Gianna Moscardo |
| Lecturer(s): | MR Rob Kelly |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Brisbane, Trimester 2, Internal | |
| Census date: | Thursday, 23 Jun 2022 |
| Study Period Dates: | Monday, 30 May 2022 to Saturday, 27 Aug 2022 |
| Coordinator(s): | Professor Gianna Moscardo |
| Lecturer(s): | MR Rob Kelly |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Brisbane, Trimester 3, Internal | |
| Census date: | Thursday, 06 Oct 2022 |
| Study Period Dates: | Monday, 12 Sep 2022 to Saturday, 10 Dec 2022 |
| Coordinator(s): | Professor Gianna Moscardo |
| Lecturer(s): | MR Rob Kelly |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Singapore, Study Period 51, Internal | |
| Census date: | Thursday, 07 Apr 2022 |
| Study Period Dates: | Monday, 14 Mar 2022 to Friday, 17 Jun 2022 |
| Coordinator(s): | Professor Gianna Moscardo DR Zohre Mohammadi |
| Lecturer(s): | MS Pamela Pilapil |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Singapore, Study Period 53, Internal | |
| Census date: | Thursday, 01 Dec 2022 |
| Study Period Dates: | Monday, 07 Nov 2022 to Friday, 17 Feb 2023 |
| Coordinator(s): | DR Zohre Mohammadi |
| Lecturer(s): | MR John Ng |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
Trimester 3, External | |
| Census date: | Thursday, 06 Oct 2022 |
| Study Period Dates: | Monday, 12 Sep 2022 to Saturday, 10 Dec 2022 |
| Coordinator(s): | Professor Gianna Moscardo |
| Lecturer(s): | Professor Gianna Moscardo |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|