James Cook University Subject Handbook - 2022
For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.
CP3401 - e-Strategic Management
| Credit points: | 03 |
| Year: | 2022 |
| Student Contribution Band: | Band 2 |
| Prerequisites: | MINIMUM OF 24 CREDIT POINTS |
| Administered by: | College of Science and Engineering (pre 2023 PCS) |
Subject Description
- In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business
- develop an e-business strategy for a company
- evaluate the components of a business model
- analyse the privacy and legal issues surrounding e-business
Subject Assessment
- Written > Test/Quiz 1 - (30%) - Individual
- Oral > Presentation 1 - (10%) - Individual
- Written > Project report - (30%) - Individual
- Written > Technical report - (30%) - Individual
Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.
Inadmissible Subject Combinations: CP5636
Availabilities
Cairns, Study Period 2, Internal | |
| Census date: | Thursday, 25 Aug 2022 |
| Study Period Dates: | Monday, 25 Jul 2022 to Friday, 18 Nov 2022 |
| Coordinator(s): | DR Art Suwanwiwat |
| Lecturer(s): | DR Art Suwanwiwat |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Brisbane, Trimester 1, Internal | |
| Census date: | Thursday, 10 Mar 2022 |
| Study Period Dates: | Monday, 14 Feb 2022 to Saturday, 14 May 2022 |
| Coordinator(s): | DR Chao Chen |
| Lecturer(s): | DR Chao Chen MS Jo-Anne Clark |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Brisbane, Trimester 2, Internal | |
| Census date: | Thursday, 23 Jun 2022 |
| Study Period Dates: | Monday, 30 May 2022 to Saturday, 27 Aug 2022 |
| Coordinator(s): | DR Art Suwanwiwat |
| Lecturer(s): | MR Brett Vance |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Singapore, Study Period 51, Internal | |
| Census date: | Thursday, 07 Apr 2022 |
| Study Period Dates: | Monday, 14 Mar 2022 to Friday, 17 Jun 2022 |
| Coordinator(s): | DR Chao Chen |
| Lecturer(s): | DR Da Sheng Liu |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
JCU Singapore, Study Period 53, Internal | |
| Census date: | Thursday, 01 Dec 2022 |
| Study Period Dates: | Monday, 07 Nov 2022 to Friday, 17 Feb 2023 |
| Coordinator(s): | DR Art Suwanwiwat |
| Lecturer(s): | DR Alan Ang |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
Townsville, Study Period 2, Internal | |
| Census date: | Thursday, 25 Aug 2022 |
| Study Period Dates: | Monday, 25 Jul 2022 to Friday, 18 Nov 2022 |
| Coordinator(s): | DR Art Suwanwiwat |
| Lecturer(s): | DR Art Suwanwiwat |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
Study Period 2, External | |
| Census date: | Thursday, 25 Aug 2022 |
| Study Period Dates: | Monday, 25 Jul 2022 to Friday, 18 Nov 2022 |
| Coordinator(s): | DR Art Suwanwiwat |
| Lecturer(s): | DR Art Suwanwiwat |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|