James Cook University Subject Handbook - 2021

TO5104 - Tourist Management Strategies

Subject Description

Tourists form the core of the demand sector of tourism systems. Managing tourist expectations, experiences, behaviours and impacts is a key element of sustainable tourism operations and destination competitiveness. This subject will combine perspectives from anthropology, sociology, social psychology, consumer behaviour and human geography to create tools for analysing and understanding tourists and their role in tourism systems. This subject will particularly concentrate on critically evaluating strategies for dealing with both positive and negative tourist impacts on the physical and socio-cultural dimensions of destinations.

Learning Outcomes

• apply theoretical and operational knowledge to design and deliver innovative management strategies to shape tourists behaviour
• critically analyse influences on tourist behaviour to formulate change in diverse tourist settings
• evaluate tourist behaviour to promote sustainable resource practices and experiences

Subject Assessment

• Oral > Presentation 1 - (25%) - Individual
• Written > Project report - (25%) - Group
• Written > Research report - (25%) - Individual
• Oral > Presentation 2 - (25%) - Group

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities