James Cook University Subject Handbook - 2021

TO5102 - Tourism and Hospitality Operations Management

Subject Description

Tourism operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such things as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourist experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism operation.

Learning Outcomes

• understand the contemporary management issues and challenges that confront tourism and hospitality operators
• develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations
• develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations
• understand the notion of the knowledge economy and its implications for tourism and hospitality
• analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations

Subject Assessment

• Oral > Presentation 1 - (20%) - Group & Individual
• Written > Case study analysis - (40%) - Individual
• Written > Manual - (40%) - Group

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities