James Cook University Subject Handbook - 2021

TO3153 - Revenue and Yield Management

Subject Description

This subject covers the principles of revenue management in order to maximise the profitability of tourism and hospitality operations. In this subject you will learn how to apply revenue management techniques, such as forecasting and pricing models, overbooking policies and use length-of-stay tools, as well as evaluate the revenue management performance of hotels through industry-specific metrics such as RevPAR, and GOPPAR. The nature of the tourism and hospitality industries will also be discussed, including the requirements to consider a perishable inventory, fixed capacity, and a fluctuating demand and dynamic approach to pricing and capacity allocation across a range of transparent distribution channels.

Learning Outcomes

• analyse and formulate solutions to address hospitality challenges and maintain key performance indicators
• synthesize revenue information from multiple data sources for evidence based decision making
• describe and apply the principles of revenue and yield management to a range of tourism contexts

Subject Assessment

• Oral > Presentation 1 - (40%) - Individual
• Assignment - (60%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities