James Cook University Subject Handbook - 2021

LB5932 - Multinational Corporations and International Markets

Subject Description

Multinational Corporations are, beyond a doubt, among the most powerful global forces today. These large organisations maintain footholds and assets across international boundaries, and in some cases annual revenue exceeds the GDPs of small nations. This subject seeks to equip students for careers in MNCs in both mature and emerging markets. The course will familiarise them with organizational structures of MNCs, the local-regional-global nexus of MNC operations environments, and crucial aspects of social-corporate responsibility. Through critical analysis of case studies, students will learn about operations, management and marking in multinational/transnational environments, preparing them for leadership roles in these global organisations. This subject also introduces students to the ways in which private businesses can leverage on a plethora of public funding to defray operation costs and encourage innovation and investment through public-private partnerships. Students will acquire knowledge on governments' economic and social roles, and responsibilities in different economic systems (capitalist, socialist). Students will understand how they can benefit from identifiable interface points within government visions for economic development. The subject will also introduce students to the role of quasi-state/semi-government agencies and business organisations such as the International Chamber of commerce and Consumer Rights Protection agencies etc.

Learning Outcomes

• compare and contrast mature and emerging markets of MNC's in in the local, regional, and global nexuses
• critically examine operations, management and marketing of MNC's
• identify and analyse social corporate responsibility of MNC's
• identify and analyse the role of stakeholders in public and private partnerships under different economic systems and within government visions for economic development

Subject Assessment

• Case Study Analysis - (40%) - Individual
• Written > Case study analysis - (20%) - Individual
• Case Study Analysis - (40%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  LB5132

Availabilities