James Cook University Subject Handbook - 2021

LB5824 - Business Innovation and Technology Management

Subject Description

Perhaps the most difficult task for organisations is to discover market opportunities that are "undiscoverable" for other firms in the industry. As evidenced in many industries, technology, innovation, and competitive advantage are a powerful trio. Yet, it is sometimes difficult to bring discipline to the process of innovation, R&D spending, and technology investment. Clearly, business leaders must be prepared to assess coming waves of technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors. This MBA Global subject provides a strategic perspective of technology/innovation management and its impact on the competitive positioning of the firm. We will examine tools and techniques that help leaders understand emerging trends and the opportunities/threats they may present to prevailing business models. We will also examine how organizations design and implement creative responses to the marketplace. You will use these techniques and become an active participant in the innovation process. No matter how creative or (non-creative) you may consider yourself, the techniques of this course will help you become a more effective manager of business innovation.

Learning Outcomes

• examine tools and techniques to implement creative responses to the marketplace
• apply a strategic perspective to technology information management to establish a competitive business position

Subject Assessment

• Written > Case report 1 - (20%) - Individual
• Written > Proposal - (40%) - Individual
• Case Study Report & Presentation - (40%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  LB5124

Availabilities