James Cook University Subject Handbook - 2021

CP5636 - e-Strategic Management

Subject Description

This subject investigates enabling information, communication technologies and the "big picture" ramifications for strategic management in a global digital market. The subject explores applications that currently exist to enable management at the strategic level for forecasting, planning, implementing and measuring performance combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. This subject will analyse current technologies for limitations and investigate new emerging technologies. The synthesis will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

• critique the main elements of an e-business
• develop an e-business strategy for a company
• evaluate the components of a business model
• analyse the privacy and legal issues surrounding e-business
• analyse the technologies that can enable a competitive advantage in e-business

Subject Assessment

• Written > Test/Quiz 1 - (30%) - Individual
• Written > Case study analysis - (10%) - Individual
• Written > Project report - (30%) - Individual
• Written > Technical report - (30%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  CP3401

Availabilities