James Cook University Subject Handbook - 2021

CP1405 - Gamification

Subject Description

Students are introduced to the concepts and techniques of using 'serious games' and 'gamification' to achieve business goals in areas such as marketing, human resources management, productivity enhancement, training, customer engagement, and innovation. Real-world case studies are used to identify effective strategies, techniques and metrics for serious game and gamification to solve business problems. Legal and ethical issues related to serious games and gamification are introduced.

Learning Outcomes

• explain different types of gamification and applications
• apply concepts of motivation and user-based design to gamification
• evaluate existing serious games and gamification techniques and applications
• apply concepts and techniques of gamification to create games to achieve business goals

Subject Assessment

• Written > Examination (centrally administered) - (40%) - Individual
• Written > Project plan - (20%) - Individual
• Serious Game Prototype and Presentation - (20%) - Individual
• Performance/Practice/Product > Practical assessment/practical skills demonstration - (20%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  CP1805

Availabilities