James Cook University Subject Handbook - 2021

BX3194 - Destination Management and Planning

Subject Description

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

Learning Outcomes

• critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations
• analyse the process and challenges associated with the development of destination management plans and strategies
• appraise the multidimensional nature of destination competitiveness

Subject Assessment

• Written > Research report - (40%) - Individual
• Written > Self-reflection task - (30%) - Individual
• Written strategy and oral presentation - (30%) - Group

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  BX3092 BX3094

Availabilities