James Cook University Subject Handbook - 2021

BX2093 - Sports Management

Subject Description

This subject will provide an overview, introduction and descriptive framework for the area of sports management. The introduction will include a consideration of the role of sports in the wider context of leisure and society and as part of the growing experience economy. The descriptive framework will be based on an analysis of the key components of, and stakeholders in, sports management. The key components to be analysed include physical infrastructure needs and venue management, marketing issues related to key stakeholders, the business management aspects of sports and the role of special events in sports. The key stakeholders to be considered include sports participants, sports officials, spectators, club members, sponsors and administrators. The examination of stakeholders will explore motivations for involvement, needs and expected benefits, and perceptions of service quality. This subject will provide an overall context for the other more targeted subjects within the sports and events management major.

Learning Outcomes

• identify the key components of sports management and describe the central management issues and challenges
• identify the key stakeholders in sports management and describe their motivations
• be able to use research and literature into various elements of sports activities to design management processes for different aspects of sports

Subject Assessment

• Written > Essay (including multi-draft) 1 - (30%) - Individual
• Written > Workbook - (50%) - Individual
• Oral > Debate - (20%) - Group & Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities