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James Cook University Subject Handbook - 2021

For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.

BX2081 - Consumer Behaviour

Credit points:03
Year:2021
Student Contribution Band:Band 4
Prerequisites:BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808
Administered by:College of Business, Law & Governance

Subject Description

    This subject focusses on consumer behaviour, which is the study of people in a marketplace and how they think and feel when engaging with brands, organisations or ideas, within the context of an increasingly digital environment. It provides students with a multi-faceted understanding of consumer decision-making by exploring emotions, learning and memory, personality, motivation, perception, attitudes and behavioural change, groups and consumer tribes. In addition, it considers gender identity, beauty ideals and concepts of self, and hence explores the role that products and services play in shaping people's identities. Furthermore, the subject differentiates between ethical and unethical behaviours by both consumers and organisations. This subject will provide students with the opportunity to apply leading-edge theories, models and frameworks to the development of marketing strategy and hence demonstrate 'work-ready' knowledge appropriate to a career in marketing, corporate settings, government and community groups.

Learning Outcomes

  • identify and appraise the psychological and social influences on consumer behaviour and their implications for the development of marketing strategies across a range of organisational contexts
  • demonstrate knowledge and synthesis of consumer behaviour theories, apply this knowledge to a given market situation and make realistic recommendations
  • present an analysis of a marketing problem in the for-profit or not-for-profit setting, supported by research and consumer behaviour theory

Subject Assessment

  • Written > Examination (centrally administered) - (35%) - Individual
  • Written > Test/Quiz 1 - (10%) - Individual
  • Written > Research report - (35%) - Individual
  • Performance/Practice/Product > Multimedia production - (20%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  MG2704

Availabilities

JCU Brisbane, Study Period 22, Internal

Census date:Thursday, 24 Jun 2021
Study Period Dates:Monday, 31 May 2021 to Saturday, 28 Aug 2021
Coordinator(s):
DR Breda McCarthy
Lecturer(s):
MS Julija Ovnic
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 38 Hours - Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.

JCU Singapore, Study Period 51, Internal

Census date:Thursday, 08 Apr 2021
Study Period Dates:Monday, 15 Mar 2021 to Friday, 18 Jun 2021
Coordinator(s):
DR Malobi Mukherjee
Lecturer(s):
MR Valentine Ortega
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 38 Hours - Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.

JCU Singapore, Study Period 53, Internal

Census date:Thursday, 02 Dec 2021
Study Period Dates:Monday, 08 Nov 2021 to Friday, 18 Feb 2022
Coordinator(s):
DR Malobi Mukherjee
Lecturer(s):
MR Valentine Ortega
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 38 Hours - Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.

Townsville, Trimester 3, Internal

Census date:Thursday, 07 Oct 2021
Study Period Dates:Monday, 13 Sep 2021 to Saturday, 11 Dec 2021
Coordinator(s):
DR Breda McCarthy
Lecturer(s):
MRS Sadaf Zahra
DR Breda McCarthy
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 38 Hours - Other - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.

Trimester 3, External

Census date:Thursday, 07 Oct 2021
Study Period Dates:Monday, 13 Sep 2021 to Saturday, 11 Dec 2021
Coordinator(s):
DR Breda McCarthy
Lecturer(s):
MRS Sadaf Zahra
DR Breda McCarthy
Workload expectations:The student workload for this 3 credit point subject is approximately 130 hours.
  • 0 Hours - Other
Method of delivery:WWW - LearnJCU