James Cook University Subject Handbook - 2021

BU2108 - Marketing Matters

Subject Description

Are you convinced that the product or service you wish to sell has value or are you convinced that your idea can contribute to societal change? Do you know your audience? Knowing, effectively communicating and evaluating past engagement with your audience are three critical steps towards successful marketing strategy. These three fundamental questions are raised and answered in Marketing Matters. Marketing theory and practice are addressed in an engaging, interactive and industry relevant way (yes, we know our audience!). From robotics, AI, IT and science and health communication to sales and services marketing, this subject is highly recommended for students who wish to market themselves, their products or their ideas.

Learning Outcomes

• identify your audience
• plan and communicate effectively with your audience
• evaluate marketing activities

Subject Assessment

• Oral > Presentation 1 - (30%) - Group
• Written > Project report - (40%) - Group
• Written > Reflection/reflective task 1 - (30%) - Individual

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations:  BU1008 BU1108 BU1808 BU1908 BU2208 MG1702 MG2702

Availabilities