James Cook University Subject Handbook - 2020

TO5103 - Global Destination Competitiveness

Subject Description

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing, policy and planning

Learning Outcomes

• understand the conceptual model of destination competitiveness
• use this model to explore and evaluate tourism destinations
• understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations

Subject Assessment

• Invigilated > End of semester exam - (40%)
• Invigilated > Presentations - (25%)
• Non-Invigilated > Assignments - (35%)

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities