James Cook University Subject Handbook - 2020

For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.

CP5636 - e-Strategic Management

Credit points:	03
Year:	2020
Student Contribution Band:	Band 2
Administered by:	College of Science and Engineering

Subject Description

This subject investigates enabling information, communication technologies and the "big picture" ramifications for strategic management in a global digital market. The subject explores applications that currently exist to enable management at the strategic level for forecasting, planning, implementing and measuring performance combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. This subject will analyse current technologies for limitations and investigate new emerging technologies. The synthesis will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

critique the main elements of an e-business
develop an e-business strategy for a company
evaluate the components of a business model
analyse the privacy and legal issues surrounding e-business
analyse the technologies that can enable a competitive advantage in e-business

Subject Assessment

Assignment 2 - (30%)
Assignment & Case Study - (40%)
Non-Invigilated > Assignments - (30%)

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Inadmissible Subject Combinations: CP3401

Availabilities

JCU Singapore, Study Period 52, Internal
Census date:	Thursday, 06 Aug 2020
Study Period Dates:	Monday, 13 Jul 2020 to Friday, 16 Oct 2020
Coordinator(s):	Professor Ickjai Lee DR Insu Song
Lecturer(s):	MR Michael Hansen
Workload expectations:	The student workload for this 3 credit point subject is approximately 130 hours. 40 Hours - Other - Combined Lectures, Tutorials/Workshops/Practicals and Lecturer directed activities

Townsville, Study Period 2, Internal
Census date:	Thursday, 27 Aug 2020
Study Period Dates:	Monday, 27 Jul 2020 to Friday, 20 Nov 2020
Coordinator(s):	Professor Ickjai Lee
Lecturer(s):	Professor Ickjai Lee
Workload expectations:	The student workload for this 3 credit point subject is approximately 130 hours. 40 Hours - Other - Combined Lectures, Tutorials/Workshops/Practicals and Lecturer directed activities

Study Period 2, External
Census date:	Thursday, 27 Aug 2020
Study Period Dates:	Monday, 27 Jul 2020 to Friday, 20 Nov 2020
Coordinator(s):	Professor Ickjai Lee
Workload expectations:	The student workload for this 3 credit point subject is approximately 130 hours. 40 Hours - Online collaboration sessions - Combined Lectures, Tutorials/Workshops/Practicals and Lecturer directed activities
Method of delivery:	WWW - LearnJCU