James Cook University Subject Handbook - 2020

BX3193 - Hospitality Operations Management

Subject Description

Tourism and hospitality operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such components as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourism and hospitality experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism and hospitality operation within a sustainable tropical tourism context.

Learning Outcomes

• analyse the process and challenges associated with the development of hospitality management plans and strategies
• appraise the multidimensional nature of hospitality competitiveness
• critically examine the role and importance of hospitality management and marketing organisations in the sustainable development of competitive destinations

Subject Assessment

• Invigilated > End of semester exam - (50%)
• Non-Invigilated > Assignments - (30%)
• Essay - (20%)

Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.

Availabilities