James Cook University Subject Handbook - 2020
For subject information from 2025 and onwards, please visit the new JCU Course and Subject Handbook website.
BX3081 - Digital and Social Media Marketing
| Credit points: | 03 |
| Year: | 2020 |
| Student Contribution Band: | Band 3 |
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects |
| Administered by: | College of Business, Law & Governance |
Subject Description
- This subject is designed to develop marketing skills in the creation of product and service innovation opportunities. The subject focuses on the practical application of marketing theory to support strategic decisions through segmentation, positioning, pricing, communication, and metric evaluation strategies. Technical skills are developed through the exploration of available digital platforms and the creation of content suited to different marketing strategies. This subject is supported by an annual industry achievement award. A 'Prep Pack' is available for any students interested in this subject that are not enrolled in the marketing major or a marketing minor.
Learning Outcomes
- analyse the theory behind digital and social media marketing to support informed marketing decisions
- critically evaluate existing digital metrics from campaign results and formulate new strategies for online marketing
- demonstrate innovation of an existing product or service to create a digital or social media marketing strategy suitable to an identified market
Subject Assessment
- Assignment - Individual - (20%)
- Assignment - Group - (40%)
- Assignment - Individual - (40%)
Note that minor variations might occur due to the continuous subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.
Inadmissible Subject Combinations: BX2083 MG3762
Availabilities
JCU Singapore, Study Period 52, Internal | |
| Census date: | Thursday, 06 Aug 2020 |
| Study Period Dates: | Monday, 13 Jul 2020 to Friday, 16 Oct 2020 |
| Coordinator(s): | DR Malobi Mukherjee |
| Lecturer(s): | DR Zahra Pourabedin [Name missing] |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
Study Period 1, External | |
| Census date: | Thursday, 26 Mar 2020 |
| Study Period Dates: | Monday, 24 Feb 2020 to Friday, 19 Jun 2020 |
| Coordinator(s): | DR Tracey Mahony |
| Lecturer(s): | DR Tracey Mahony [Name missing] |
| Workload expectations: | The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of delivery: | WWW - LearnJCU |