TO5103 - Global Destination Competitiveness

Credit points:	03
Year:	2019
Student Contribution Band:	Band 3
Administered by:

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing, policy and planning

Learning Outcomes

• understand the conceptual model of destination competitiveness;
• use this model to explore and evaluate tourism destinations;
• understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Availabilities
JCU Singapore, , Study Period 51
Census Date 11-Apr-2019
Contact hours:	36 hours
Assessment:	end of semester exam (40%); presentations (25%); assignments (35%).
JCU Brisbane, , Study Period 22
Census Date 08-Aug-2019
Contact hours:	36 hours
Assessment:	end of semester exam (40%); presentations (25%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.