CP3401 - e-Strategic Management

Credit points:	03
Year:	2019
Student Contribution Band:	Band 2
Administered by:

In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

• critique the main elements of an e-business;
• develop an e-business strategy for a company;
• evaluate the components of a business model;
• analyse the privacy and legal issues surrounding e-business.

Prerequisites:	MINIMUM OF 24 CREDIT POINTS
Inadmissible Subject Combinations:	CP5636

Availabilities
Townsville, , Study Period 2
Census Date 29-Aug-2019
Contact hours:	34 hours - Combined Lectures; Practicals; Lecturer directed activities
Assessment:	assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).
, Study Period 2
Census Date 29-Aug-2019
Contact hours:	34 hours - Combined Lectures; Practicals; Lecturer directed activities
Assessment:	assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).
Cairns, , Study Period 2
Census Date 29-Aug-2019
Contact hours:	34 hours - Combined Lectures; Practicals; Lecturer directed activities
Assessment:	assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).
JCU Singapore, , Study Period 52
Census Date 08-Aug-2019
Contact hours:	39 hours - Combined Lectures; Tutorials/Workshops/ Practicals; Lecturer directed activities
Assessment:	assignment 1 (30%); assignment 2 (30%); assignment 3 (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.