BX3193 - Hospitality Operations Management
| Credit points: | 03 |
| Year: | 2019 |
| Student Contribution Band: | Band 3 |
| Administered by: |
Tourism and hospitality operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such components as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourism and hospitality experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism and hospitality operation within a sustainable tropical tourism context.
Learning Outcomes
- analyse the process and challenges associated with the development of hospitality management plans and strategies;
- appraise the multidimensional nature of hospitality competitiveness;
- critically examine the role and importance of hospitality management and marketing organisations in the sustainable development of competitive destinations.
| Prerequisites: | 18 CP OF BU OR BX SUBJECTS |
Availabilities | |
| , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); assignments (30%); essay (20%). |
| JCU Singapore, , Study Period 52 | |
| Census Date 08-Aug-2019 | |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (30%); essay (20%). |
| JCU Brisbane, , Study Period 23 | |
| Census Date 05-Dec-2019 | |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (30%); essay (20%). |
| JCU Brisbane, , Study Period 21 | |
| Census Date 11-Apr-2019 | |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (30%); essay (20%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.