BX2081 - Consumer Behaviour
| Credit points: | 03 |
| Year: | 2019 |
| Student Contribution Band: | Band 3 |
| Administered by: |
This subject builds on topics introduced in core business subjects. It is based on the premise that the ultimate consumer is critical to the success of marketing efforts. Examining how and why internal, external and situational factors influence the decision making process and behaviour of consumers is the focus of the subject. Contemporary issues in consumer behaviour are examined and marketing implications are discussed. Knowledge gained from this subject is important for later subjects such as integrated marketing communications and strategic marketing. This subject is a core requirement for the marketing major. You are required to have completed the core foundation marketing subject before enrolling in consumer behaviour.
Learning Outcomes
- apply the knowledge gained from consumer behaviour to the development of an effective consumer marketing program;
- critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
- compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate the impact of consumption on society, environment and business;
- examine the dark side of consumer behaviour and the related impact on consumption behaviour and society;
- examine ethical issues as they relate to marketing activities.
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 |
| Inadmissible Subject Combinations: | MG2704 |
Availabilities | |
| Townsville, , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Singapore, , Study Period 52 | |
| Census Date 08-Aug-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Singapore, , Study Period 51 | |
| Census Date 11-Apr-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Brisbane, , Study Period 22 | |
| Census Date 08-Aug-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.