BU1805 - Contemporary Business Communications
| Credit points: | 03 |
| Year: | 2019 |
| Student Contribution Band: | Band 3 |
| Administered by: |
This subject focuses on the key role of communication as an essential business tool. It reviews key theoretical concepts as they apply to a range of communication activity, examining the factors that may influence the effects and effectiveness of different forms of communication with different stakeholder groups.
Learning Outcomes
- gain an appreciation of the value and significance of both interpersonal and intrapersonal communication with respect to successful communication in both business and social settings;
- critically evaluate communicated information and structure oral and written arguments logically, persuasively and in an unbiased professional style that conveys credibility;
- plan, prepare and design communications that have the capacity to achieve their objectives across various audiences and stakeholder groups;
- evaluate the effectiveness of different forms of communication across varying situations;
- explore the role of electronic and web based communication channels (including newer web 2.0 technologies and media) in a business context.
| Inadmissible Subject Combinations: | BU1000 BU1001 BU1905 BU1005 BU1105 |
Availabilities | |
| Townsville, , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Special Assessment Requirements: | Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task. |
| , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
|
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Townsville, , Study Period 2 | |
| Census Date 29-Aug-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Special Assessment Requirements: | Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task. |
| , Study Period 2 | |
| Census Date 29-Aug-2019 | |
| Contact hours: |
|
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Cairns, , Study Period 1 | |
| Census Date 28-Mar-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Special Assessment Requirements: | Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task. |
| Cairns, , Study Period 2 | |
| Census Date 29-Aug-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Special Assessment Requirements: | Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task. |
| JCU Singapore, , Study Period 51 | |
| Census Date 11-Apr-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Singapore, , Study Period 52 | |
| Census Date 08-Aug-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Singapore, , Study Period 53 | |
| Census Date 05-Dec-2019 | |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.