James Cook University Subject Handbook - 2018

CU3021 - Public Relations Campaigns

[Offered in odd-numbered years in JCU Brisbane. ]

Credit points: 03
Year: 2018
Student Contribution Band: Band 3
Administered by: College of Arts, Society & Education

This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.

Learning Outcomes

Assumed
Knowledge:
To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level
Inadmissible
Subject
Combinations:
CU2021 CU5021 IA2200 JN2016 JN2200 JN3200 JN5200

Availabilities

External, Study Period 1
Census Date 22-Mar-2018
Coordinator: Dr Amy Forbes
Method of Delivery:WWW - LearnJCU
Assessment:end of semester exam (40%); (10%); assignments (50%).

Cairns, Internal, Study Period 1
Census Date 22-Mar-2018
Coordinator: Dr Amy Forbes
Contact hours:
  • 13 hours lectures
  • 20 hours tutorials
    Assessment:end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

    JCU Brisbane, Internal, Study Period 23
    Census Date 29-Nov-2018
    Coordinator: Dr Amy Forbes
    Contact hours:
    • 13 hours lectures
    • 20 hours tutorials
      Assessment:end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

      JCU Brisbane, Internal, Study Period 21
      Census Date 05-Apr-2018
      Coordinator: Dr Amy Forbes
      Contact hours:
      • 13 hours lectures
      • 20 hours tutorials
        Assessment:end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

        Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.