BX3081 - Interactive Marketing
| Credit points: | 03 |
| Year: | 2018 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject explores marketing from a strategic interactive marketing perspective. It engages various marketing mediums available to the electronic business practices, including internet, mobile, social and a raft of interactive technologies and apps, as vehicles to deliver targeted marketing strategies. The subject is skills based, examines strategic interactive marketing frameworks, engages benchmarking, develops a business marketspace matrix and considers customer engagement approaches. It finally builds an innovative strategic interactive marketing business solution capable of incorporation into the current (and ongoing) business model.
Learning Outcomes
- demonstrate essential knowledge necessary for a career in business related professions;
- synthesize underlying principles and concepts for making business decisions;
- critically evaluate data and resources in the context of relevant academic literature;
- apply critical thinking to address issues in business;
- demonstrate effective oral presentation skills for academic and professional audiences;
- apply technical skills necessary for professional practice in business;
- analyse the theoretical and conceptual foundations of interactive marketing;
- critically evaluate ways to determine target audiences and develop appropriate communication strategies;
- assess and evaluate engagement in new media and interactive communication;
- analyse strategies for integrating offline and online marketing.
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects |
| Inadmissible Subject Combinations: | BX2083 MG3762 |
Availabilities | |
| External, Study Period 1 | |
| Census Date 22-Mar-2018 | |
| Coordinator: | Mrs Tracey Mahony |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | literature review (20%); social media marketing project (40%); storyboard video (40%). |
| External, Study Period 2 | |
| Census Date 23-Aug-2018 | |
| Coordinator: | Mrs Tracey Mahony |
| Contact hours: |
|
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | literature review (20%); social media marketing project (40%); storyboard video (40%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 02-Aug-2018 | |
| Coordinator: | Mrs Tracey Mahony |
| Contact hours: |
|
| Assessment: | literature review (20%); social media marketing project (40%); storyboard video (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.