BX2184 - Sustainable Marketing Management
| Credit points: | 03 |
| Year: | 2018 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject is intended to develop students' knowledge of marketing concepts, tools and decision making processes within sustainable marketing management activity. It will also develop students' ability to apply this knowledge to a diverse range of complex marketing management decisions in relation to products, services, governmental, not-for-profit and social marketing sectors.
Learning Outcomes
- examine the scope, complexity and principle functions within marketing management and the way these differ across market sectors;
- develop and justify a marketing plan, including product / service management, pricing, promotional and distribution objectives, strategies, tactics and overall coordination and control systems and performance evaluation mechanisms;
- explain the ways in which objectives, strategies and tactics differ according to market sector, including consumer-focussed products and services, the business-to-business sector, governmental, not-for-profit and social marketing activity;
- communicate well reasoned and justified recommendations clearly and concisely; work both independently and in groups;
- conduct a situation analysis, including market and competitor analysis, drawing on industry and academic material and conduct market potential forecasts and profitability analyses, synthesising information from multiple sources.
| Prerequisites: | (BU1108 OR BU2108 OR BU1808 OR BU1008 OR BU2208 OR BU1908) AND BX2081 |
Availabilities | |
| Townsville, Internal, Study Period 2 | |
| Census Date 23-Aug-2018 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%). |
| External, Study Period 2 | |
| Census Date 23-Aug-2018 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 02-Aug-2018 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 05-Apr-2018 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 02-Aug-2018 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentation (10%); sustainable marketing report/case study analysis (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.