James Cook University Subject Handbook - 2018

BU1808 - Managing Consumer Markets

Credit points: 03
Year: 2018
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

At the interface between business and society, managing consumer markets sustainably has an important role to play in shaping the environment for future generations. In developed and developing countries in the tropics and beyond, consumer markets are evolving as service dominated economies. New service business opportunities are emerging in the business and not-for-profit sector to meet the needs of changing consumer markets. This subject examines consumers in evolving markets and explores how businesses need to adapt their practices to add consumer value and achieve a sustainable competitive advantage. Topics examined: analysing the marketing environment; gaining insights through information; buyer behaviour; targeting and positioning service products in competitive markets, developing sustainable service products and brands; managing people and building service relationships; delivering service products through physical and electronic channels; building sustainable communication strategies; understanding costs and sustainable pricing approaches; improving service quality and productivity to manage consumer market demands. The subject integrates knowledge gained from marketing, operations, information technology and human resource management to manage consumer markets in an ethical and sustainable manner.

Learning Outcomes

Inadmissible
Subject
Combinations:
BU1108 BU1008 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities

Townsville, Internal, Study Period 2
Census Date 23-Aug-2018
Coordinator: Dr Janelle Rose
Lecturer: Mrs Tracey Mahony.
Contact hours:
  • 9 hours tutorials - Additional Tutorials/Workshops
  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
    Assessment:quizzes or tests (30%); blog (25%); application design (45%).
    Special Assessment Requirements:Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task.

    External, Study Period 2
    Census Date 23-Aug-2018
    Coord/Lect: Dr Janelle Rose.
    Contact hours:
    • 0 hours
      Method of Delivery:WWW - LearnJCU
      Assessment:quizzes or tests (30%); blog (25%); application design (45%).

      Cairns, Internal, Study Period 2
      Census Date 23-Aug-2018
      Coord/Lect: Dr Janelle Rose.
      Contact hours:
      • 9 hours tutorials - Additional Tutorials/Workshops
      • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
        Assessment:quizzes or tests (30%); blog (25%); applicstion design (45%).
        Special Assessment Requirements:Tutorial attendance is mandatory in this subject. A student who fails to attend at least 70% must meet with the Associate Dean of Learning and Teaching and provide evidence as to why he or she should be permitted to sit the final exam or submit the final assessment task.

        JCU Singapore, Internal, Study Period 52
        Census Date 02-Aug-2018
        Coordinator: Dr Janelle Rose
        Contact hours:
        • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
          Assessment:quizzes or tests (30%); blog (25%); application design (45%).

          JCU Singapore, Internal, Study Period 53
          Census Date 29-Nov-2018
          Coordinator: Dr Janelle Rose
          Contact hours:
          • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
            Assessment:quizzes or tests (30%); blog (25%); application design (45%).

            JCU Singapore, Internal, Study Period 51
            Census Date 05-Apr-2018
            Coordinator: Dr Janelle Rose
            Contact hours:
            • 47 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
              Assessment:quizzes or tests (30%); blog (25%); application design (45%).

              Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.