LB5202 - Marketing Management
| Credit points: | 03 |
| Year: | 2017 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.
Learning Outcomes
- understand marketing from a holistic perspective within the organisation;
- analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
- understand and apply the strategic planning and marketing decision process;
- critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
| Inadmissible Subject Combinations: | BU5103 |
Availabilities | |
| Townsville, Limited, Study Period 2 | |
| Census Date 24-Aug-2017 | |
| Face to face teaching (6-9pm Wed 23 Aug & 6-9pm Wed 27 Sept 2017) | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| External, Study Period 1 | |
| Census Date 23-Mar-2017 | |
| Coord/Lect: | Mrs Tracey Mahony. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| Cairns, Limited, Study Period 2 | |
| Census Date 24-Aug-2017 | |
| Face to face teaching (6-9pm Wed 23 Aug & 6-9pm Wed 27 Sept 2017) | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
|
| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 06-Apr-2017 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| Restrictions: |
An enrolment quota applies to this offering. |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 10-Aug-2017 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 07-Dec-2017 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Singapore, Block, Study Period 54 | |
| Census Date 09-Mar-2017 | |
| Face to face teaching (Please contact College for face to face dates for 2017) | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 06-Apr-2017 | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 10-Aug-2017 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
|
| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 07-Dec-2017 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
|
| Assessment: | other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.