BX3187 - Social Marketing/ Not-For-Profit Consultancy Project

Credit points:	03
Year:	2017
Student Contribution Band:	Band 3
Administered by:	College of Business, Law & Governance

This subject simulates a real-life consultancy project where students work on a real-life, not-for-profit or social marketing project in a time-constrained environment, competing against class-mates, to make the strongest marketing presentation to senior management in JCU's partner organisations and members of the social marketing and not-for-profit communities.

Learning Outcomes

• engage critical thinking and problem solving skills to identify creative opportunities to achieve organisational goals;
• demonstrate awareness of, and sensitivity to, ethical and legal standards relevant to the profession and the impact of marketing activity on society;
• demonstrate a professional ability to communicate advanced concepts in diverse personal, group and mass communication contexts;
• demonstrate practical skills in working effectively as an individual, in teams and in a community setting;
• think critically and apply advanced marketing theories, concepts and processes from a holistic perspective to make well-reasoned recommendations for solving social marketing or not-for-profit problems for a real-world organisation.

Prerequisites:

BX2185 OR BX3186Students undertaking a social marketing project must have completed BX3186 and students undertaking a not-for-profit project must have completed BX2185; OR as approved by the Subject Coordinator

Availabilities
External, Study Period 2
Census Date 24-Aug-2017
Coordinator:	Professor Lynne Eagle
Contact hours:	0 hours
Method of Delivery:	WWW - LearnJCU
Assessment:	final report (70%); scoping presentation (10%); interim report and presentation (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.