LB5232 - Marketing and Customer Engagement

Credit points:	03
Year:	2016
Student Contribution Band:	Band 3
Administered by:	College of Business, Law & Governance

This subject is a review of current marketing practices, it presents the theoretical underpinning of practice, and examines trends and the role of the consumer in the marketing practice.

Learning Outcomes

• critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies;
• apply the strategic planning and marketing decision process;
• evaluate new social media and their value in a marketing context;
• appraise marketing from a holistic perspective within the organisation.

Corequisites:

LB5301

Availabilities
External, Study Period 2
Census Date 25-Aug-2016
Coordinator:	Dr Michael Crowe
Method of Delivery:	WWW - LearnJCU
Assessment:	end of semester exam (50%); marketing case study (15%); marketing plan and proposal (35%).
Townsville, Limited, Study Period 2
Census Date 25-Aug-2016
Face to face teaching (Masterclass: 17-18 Sept 2016 (week 8))
Coordinator:	Dr Michael Crowe
Contact hours:	16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery/Masterclass) Masterclass: 17-18 September 2016 (week 8) 20 hours - Flipped Delivery
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
Cairns, Block, Study Period 10
Census Date 08-Dec-2016
Face to face teaching 21-Nov-2016 to 05-Jan-2017 (9-5pm Mon 21st Nov 2016, Tues 22nd Nov 2016, Mon 12th Dec 2016, Wed 4th Jan 2017 & Thurs 5th Jan 2017)
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours workshops/Seminars
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Internal, Study Period 51
Census Date 07-Apr-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Internal, Study Period 52
Census Date 11-Aug-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Internal, Study Period 53
Census Date 08-Dec-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Block, Study Period 55
Census Date 09-Jun-2016
Face to face teaching 07-May-2016 to 21-May-2016 (Face to Face dates are: 7, 10, 12, 15, 17, 19 and 21 May 2016. Exam scheduled for 29 May 2016.)
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 22
Census Date 11-Aug-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 23
Census Date 08-Dec-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 21
Census Date 07-Apr-2016
Coordinator:	Dr Michael Crowe
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.