CP3401 - e-Strategic Management
| Credit points: | 03 |
| Year: | 2016 |
| Student Contribution Band: | Band 2 |
| Administered by: | College of Business, Law & Governance |
In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Learning Outcomes
- critique the main elements of an e-business;
- develop an e-business strategy for a company;
- evaluate the components of a business model;
- analyse the privacy and legal issues surrounding e-business.
| Prerequisites: | 6 CP OF CP SUBJECTS AND 12 CP OF SUBJECTS |
| Inadmissible Subject Combinations: | CP5636 |
Availabilities | |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 11-Aug-2016 | |
| Coordinator: | Dr Carrie Lui |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (30%); essay (25%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 08-Dec-2016 | |
| Coordinator: | Dr Carrie Lui |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (30%); essay (25%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.